The Hollywood Chamber of Commerce holds trademark rights to the Hollywood Sign but only for certain uses. Signs of similar style, but spelling different words, are frequently seen as parodies.
Spelling out the word " HOLLYWOOD" in 50-foot-tall (15.2 m) white uppercase letters and 450 feet (137.2 m) long, it was originally erected in 1923 as a temporary advertisement for a local real estate development, but due to increasing recognition the sign was left up, and replaced in 1978 with a more durable all-steel structure.Īmong the best-known landmarks in both California and the United States, the sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California.
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